Ace Bed Releases 'Good Sleep' CF Featuring BLACKPINK's Jennie

Ace Bed has released the TV commercial for the second season of the 'Good Sleep' campaign featuring new advertising model BLACKPINK's Jennie, titled 'Stacking'.
[Photo by Ace Bed]

[Asia Economy Reporter Kim Jong-hwa] Ace Bed has selected BLACKPINK's Jennie as its new advertising model and released the first TV commercial featuring Jennie on the 14th.

Ace Bed chose BLACKPINK's Jennie as the new face of the 'Good Sleep' campaign season 2, expressing the brand message "Good sleep accumulates, creating a better me" through Jennie's everyday moments. The Good Sleep campaign by Ace Bed has been ongoing for four years this year, introducing the positive changes brought by good sleep through the concept of a "better me."

The first commercial of the Good Sleep campaign season 2, titled "Stacking," featuring Jennie, conveys the cumulative effect of good sleep?"Good sleep accumulates, creating a better me"?in a fresh way through Jennie's lively and charming daily life scenes.

In the advertisement, Jennie is shown making eye contact with a puppy, reading, and taking photos, vividly portraying how she accumulates values such as love, culture, and skill that energize our daily lives. The commercial then emphasizes that the value of good sleep surpasses all others, concluding with Jennie peacefully falling asleep on an Ace Bed with a comfortable expression.

Rather than simply showcasing the product's functions and features, the commercial aims to effectively convey the value of sleep that Ace Bed wants to deliver by showing various aspects of the improved self after a good night's sleep. As previous Ace Bed commercials have been noted for their fitting background music, this commercial's BGM (Parachute - John K) also contributes to creating a lively and lovely atmosphere after a good sleep.

The first meeting with model Jennie for Ace Bed was reportedly filmed in a warm and friendly atmosphere. In this commercial, Jennie herself provides the narration. Her lovely appearance combined with her voice allows viewers to feel the message about good sleep from multiple angles.

Notably, the product Jennie is lying on in the commercial is Ace Bed's new model 'ZANA,' featuring a soft and elegant curved wing-shaped headboard and a lively Peach Blossom color that enhances Jennie's charm in the video. An Ace Bed official stated, "We plan to continue delivering the message that choosing the right bed for good sleep affects not only sleep quality but also quality of life, ultimately playing a significant role in creating a better me."

Meanwhile, to celebrate the launch of the Good Sleep campaign season 2, Ace Bed is holding an event through the campaign site where participants in the Jennie's "Stacking" commercial quiz event will be entered into a draw to win prizes such as the new ZANA bed set and an iPad Pro. Detailed information about the event can be found on Ace Bed's official Instagram and website.

This content was produced with the assistance of AI translation services.