AmorePacific Launches New 'Jaumsaeng Cream'

[Asia Economy Reporter Lim Hye-sun] Amorepacific's cosmetics brand Sulwhasoo has newly launched the Jaumsaeng Cream on the 17th.

The newly released ‘New Jaumsaeng Cream’ can be chosen between ‘Soft’ and ‘Classic’ according to preferred scent and texture. ‘Soft’ features a light and refreshing texture with a ginseng flower scent. ‘Classic’ has a rich and nourishing texture with a subtle ginseng aroma.

The Sulwhasoo Herbal Science Research Center extracted rare saponins, which can only be obtained 1g from 1000g of ginseng, using Sulwhasoo's unique technology, and succeeded in creating Jinsenomics™?the essence of anti-aging?by concentrating it 6000 times through proprietary bio-technology. According to the company, Jinsenomics™ alleviates aging, revitalizes the skin, and actively responds to various changes, empowering the skin to become stronger on its own.

The product containing Jinsenomics™ is the ‘New Jaumsaeng Cream’. In a self-assessment survey of 31 women aged 30-60, 83% of users reported experiencing firm skin even after 24 hours.

The Sulwhasoo Herbal Science Research Center, composed of top experts from Amorepacific Technical Research Institute, has been conducting research on herbal ingredients for over 50 years. The Jaumsaeng Cream, a culmination of ginseng science technology, embodies the dedication and efforts of the researchers at the Sulwhasoo Herbal Science Research Center.

The Sulwhasoo Herbal Science Research Center studies the combinations and efficacies of 3,912 different herbal materials and conducts anti-aging research that scientifically verifies the efficacy of these materials. Using the latest analytical tools, it establishes modern herbal theories and continues to develop exclusive key active ingredients by focusing on ginseng, Sulwhasoo’s core ingredient, in various ways.

The new ‘Jaumsaeng Cream’ will be sold starting with a digital pre-launch on the 16th, followed by nationwide department store Sulwhasoo counters, Sulwhasoo flagship stores, and Amorepacific counselors from next month.

This content was produced with the assistance of AI translation services.