Dongsuh Foods Launches Two Types of 'Maxim TOP Simple Smooth Flower Finish'

Two types of Dongseo Food's 'Maxim TOP Simple Smooth Flower Finish'. Photo by Dongseo Food

[Asia Economy Reporter Moon Hyewon] Dongseo Foods announced on the 17th that it will launch two types of premium RTD (Ready To Drink) coffee beverages, ‘Maxim TOP Simple Smooth Flower Finish,’ the first coffee drinks to contain a subtle floral aroma.

Maxim TOP Simple Smooth Flower Finish is a premium coffee that harmoniously blends mild roasting for a clean and smooth coffee taste with a subtle floral scent. Dongseo Foods uniquely developed a floral aroma and applied the ‘aroma recovery method,’ which captures the fresh and rich flavors of coffee as they are, allowing the coffee to start rich and finish with a gentle floral scent. The price is 2,400 KRW each (based on convenience store prices).

According to Dongseo Foods, this new product was created after multiple consumer surveys. Recently, consumer interest in various aromas that can be experienced from coffee beans has been increasing, especially at coffee specialty stores, and preferences for the ‘floral scent’ experienced during actual coffee tasting were confirmed. Flower Finish plans to target the tastes of women in their 20s and 30s who seek distinctive coffee even in a single cup, by emphasizing the unique concept of ‘floral scent’ to appeal to female consumers.

This content was produced with the assistance of AI translation services.