Telecom 3 Companies Jointly Launch Digital Campaign "Call and Use V Coloring"

[Asia Economy Reporter Seulgina Jo] The three major telecom companies, SK Telecom, KT, and LG Uplus, are jointly marketing V Coloring. V Coloring is a service that shows a pre-set video to the caller until the call is connected.

According to the three telecom companies on the 17th, the digital campaign jointly conducted by the three companies from today features a video with the concept that the legendary "voice coloring" of the past makes a glamorous comeback as "visible V Coloring." Based on the recent retro style trend, it borrows the song "Jeonhwabadeo" by singer Mina, which was popular in the 2000s, and features the comedian Eunji Lee’s "Gil Eunji" character, who is active on various YouTube channels and web entertainment, showcasing a dazzling V Coloring dance.

This digital campaign is designed to inform that V Coloring is a more advanced service than the past voice coloring and to allow the MZ generation, who are not familiar with coloring, to feel the unique charm of V Coloring. It is also significant that the three competing telecom companies are launching the service under the common brand V Coloring and conducting joint marketing.

Since SK Telecom launched the V Coloring service in September last year, KT launched it in January this year, and LG Uplus in May, anyone can now use V Coloring regardless of the telecom company. Currently, the V Coloring application offers over 6,000 free and paid videos featuring idols, popular celebrities, and creators, and users can also use content they have filmed or downloaded directly on their smartphones. The number of V Coloring subscribers is about 1.7 million.

The newly released V Coloring dance video by Gil Eunji is also available as V Coloring content. If you set this video as your V Coloring by the 16th of next month, you can enter a promotion to win generous prizes including the Galaxy Z Flip3, Apple Watch, and Polaroid camera through a lottery. Also, if you share this content with friends via Instagram Stories, you can participate in an event running until the 27th to win prizes such as Galaxy Buds Pro, department store gift certificates, and chicken gifticons.

Along with this, the "V Coloring Dance Challenge with TikTok" will be held for two weeks from August 17 to August 31. Customers can participate directly by performing the emoticon dance to the "Jeonhwageoreo" song featured in the V Coloring advertisement, and the videos submitted can be set as their own V Coloring through the UGC function of the V Coloring app. Participants will receive generous prizes such as iPads, Sony cameras, Galaxy Buds Pro, and department store gift certificates. Dance creators well-known among TikTokkers, "Aiki" and "Ttaengkang," will also participate in this V Coloring Dance Challenge.

Sojeong Choi, Head of Subscription Media at SK Telecom, said, "This campaign was planned to meet the perspective of the MZ generation who are not familiar with coloring. We hope that through the joint marketing of the three telecom companies, V Coloring will expand as a service loved by various generations, and we will continue to cooperate closely to grow it into a subscription video service that can provide more fun and enjoyment."

Hyoyeol Lim, Head of Value-Added Services at KT, said, "Since the launch of the V Coloring service, we have introduced various contents reflecting the latest trends, establishing it as a representative short-form subscription service among the three telecom companies. This joint marketing is not only about the latest content tailored to the tastes of the MZ generation but also a retro-sentiment event that the older generation can enjoy together, so we expect V Coloring to become a service that transcends generations."

Yoonho Choi, Head of XR Business at LG Uplus, said, "With the launch of LG Uplus V Coloring in May this year, the path for a joint service among the three telecom companies was opened. This joint marketing also shows the will to serve V Coloring from the customer’s perspective through cooperation among telecom companies. We will continue to collaborate to grow V Coloring, including providing content owned by LG Uplus."

This content was produced with the assistance of AI translation services.