Samsung Electronics Successfully Concludes 'Bespoke Qooker Week'... Live Broadcast Accumulates 560,000 Viewers

[Asia Economy Reporter Suyeon Woo] Samsung Electronics successfully concluded the live commerce event "BESPOKE Qooker Week," held to celebrate the launch of its new concept cooking appliance, the 'BESPOKE Qooker.'

According to Samsung Electronics on the 17th, the cumulative number of viewers for the BESPOKE Qooker Week live broadcasts, held from the 2nd to the 6th of this month, reached 565,000. Including the launch broadcast held last month on Naver Shopping, the total cumulative live commerce viewers for the BESPOKE Qooker reached 1,045,000.

During BESPOKE Qooker Week, Samsung Electronics increased consumer engagement by featuring celebrities familiar with food, such as comedian couple Hong Yunhwa and Kim Mingi, and cooking YouTuber Yuksikman. The broadcasts also included collaborations with food companies participating as 'Team BESPOKE,' such as Fresh Easy, My Chef, and Chung Jung One. In particular, BESPOKE home appliance exclusive color products like Glam Sun Yellow, Glam Pink, and Glam Beige were highly popular, with all prepared stock sold out.

On the 2nd, during the 'Bespoke Cooker Week' broadcast held on Samsung.com live commerce, comedian couple Hong Yunhwa and Kim Mingi, along with Samsung Electronics employees, introduced the new concept cooking appliance Bespoke Cooker. Photo by Samsung Electronics

Moreover, the number of users of Samsung Electronics' 'SmartThings Cooking Application (app)' who utilize 'Scan Cook'?which allows sending cooking algorithms with a single scan of the barcode printed on the back of convenience foods?has surpassed 75,000. Additionally, most consumers who purchased products through live commerce used the purchase commitment service called ‘My Qooker Plan.’

Encouraged by consumer support, Samsung Electronics plans to conduct additional live commerce events from the 26th until early September and will offer various benefits to consumers who subscribe to the My Qooker Plan (a two-year commitment option requiring a monthly purchase of groceries worth 39,000 KRW or more).

Meanwhile, Samsung Electronics is operating the BESPOKE Qooker experience group in two phases. During the first recruitment period from the 28th of last month to the 11th of this month, over 6,000 people applied, resulting in a competition rate of 300 to 1. The second recruitment period runs from the 12th to the 26th of this month.

Lee Kanghyup, Vice President of Samsung Electronics' Home Appliance Business Division, said, "The BESPOKE Qooker is significant as a product that was approached completely anew?not only in terms of functionality but also in purchasing methods and marketing?and was born through the establishment of an ecosystem with the food industry." He added, "We will continue to expand various ecosystems that fit consumers' new lifestyles."

This content was produced with the assistance of AI translation services.