Heatwave and Social Distancing Strengthened... Tous Les Jours' July Delivery Triples Compared to Last Year

Photo by Tous Les Jours

[Asia Economy Reporter Moon Hyewon] This summer, due to record-breaking heatwaves and strengthened social distancing measures, the demand for bakery delivery services has significantly increased.

CJ Foodville's bakery Tous Les Jours announced on the 13th that its delivery service sales last month rose approximately threefold compared to the same period last year.

It is analyzed that Tous Les Jours saw an increase in demand as customers refrained from going out due to enhanced social distancing and prolonged nationwide heatwaves, choosing to enjoy summer beverage products such as bingsu, shakes, and coffee along with meal breads through delivery services. Unlike coffee shops, many customers ordered meal breads like sandwich bread and added iced beverages.

Popular delivery menu items include the ‘Saruru Milk Shake,’ which boasts a soft and savory taste that pairs perfectly with bread; the ‘Domestic Red Bean Injeolmi Bingsu,’ topped with savory soybean powder and chewy injeolmi; and the ‘Cold Brew,’ which goes well with sandwiches or salads.

Meanwhile, Tous Les Jours is holding a discount event to help customers cool down during the final heatwave. From the 16th to the 22nd, a week-long discount will be offered on all items through the delivery app Yogiyo. A 5,000 KRW discount applies to delivery orders over 12,000 KRW and to takeout orders over 10,000 KRW. When combined with Super Club benefits, discounts of up to 8,000 KRW can be received.

This content was produced with the assistance of AI translation services.