Polaris Office Launches OTT Service Based on 110 Million Global Users... Platform Evolution

[Asia Economy Reporter Hyungsoo Park] Polaris Office, a domestic office software (SW) used by 110 million people worldwide, is pioneering new business areas based on its own platform.

On the 12th, Polaris Office announced that it will expand its business portfolio into platform business by creating an IT ecosystem where users can participate and interact, based on the ‘Polaris Office’ service.

Polaris Office is a cloud-based document editing office service optimized for various types of document work such as MS Office, HWP, and PDF. It offers excellent convenience and compatibility, allowing use regardless of device type including Windows, Mac, Android, and iOS. Following the expansion of remote work and increased demand for collaboration tools after COVID-19, the number of subscribers surged, reaching 110 million users worldwide.

A Polaris Office official said, "Polaris Office has a unique competitive edge that makes it very easy to expand business areas based on mobile. By leveraging user networks, brand power, business know-how on cloud environments and data-driven customized services, and various partnerships, we will provide new services to establish a foundation for continuous revenue growth."

The company has set a goal to grow into a ‘global integrated platform company’ encompassing not only document-based collaboration services but also digital content including video, communities, O2O (online-to-offline linkage), commerce, and finance. The starting point is an online video service (OTT) business based on an advertising business model.

A company representative explained, "In the first phase, we will provide OTT content to Polaris Office users to expand new user inflow. By offering various digital content, we will increase accessibility to the Polaris Office platform, boost access frequency and dwell time, and diversify the customer base."

He added, "Providing better value to consumers using the platform and achieving mutual growth and win-win cooperation with partner companies that provide services together is the core of the platform business that Polaris Office pursues."

This content was produced with the assistance of AI translation services.