WYSIWYG Studios: "WizOnsen Secures Greater China Performance Content and Expands Distribution Network"

[Asia Economy, reporter Yoo Hyunseok] WizOnsen, a subsidiary of comprehensive media content production company WYSIWYG Studios (WYSIWYG) specializing in performance content, announced on August 12 that it has signed a partnership agreement with Beijing ATW Culture Media (ATW).

The newly signed partnership agreement aims to create synergy in the performance content business between the two companies. The main points include: ▲ joint production and distribution of various live events and performances, ▲ designation of WizOnsen as ATW’s top priority partner in the Asian region, and ▲ joint promotion of global business initiatives.

ATW is recognized as a leading company in the field of performance content in China, with strong negotiation power with globally renowned performance production companies, partnerships with prestigious art institutions worldwide, and an extensive local theater network. ATW has acquired a large number of global legacy performance video contents, including the UK National Theatre’s “NTLive” series, and has distributed more than 6,000 pieces of content throughout China via major theater operators such as Wanda Cinema.

Following this partnership agreement, WizOnsen also plans to collaborate on the distribution of performance video content for “Writing in the Water,” starring He Jiong, owned by ATW, as well as for “Sacrifice,” a performance based on a classic masterpiece IP with high recognition in China.

A WizOnsen representative stated, “Following our recent partnerships with networks in the English-speaking world, we have now secured a network in the Greater China region, which produces and consumes the largest volume of content, through this partnership. As a result, the construction of a content library within the global performance-specialized platform that WizOnsen is developing is nearly complete.”

He added, “We plan to launch a beta service for our global platform specializing in performance content in the second half of this year. Starting with the worldwide distribution of high-quality performance content, we aim to produce transmedia and cross-media performance content within WYSIWYG’s metaverse universe in the mid- to long-term, thereby expanding WYSIWYG’s IP and creating high added-value as a core synergy.”

WizOnsen was spun off from WYSIWYG’s performance content production team at the end of last year and is now a wholly owned subsidiary of WYSIWYG. Recently, it signed an exclusive distribution agreement for Bolshoi Ballet with France’s major cinema group Path? for the first time in Korea, and jointly produced the London West End musical “Anything Goes” in partnership with Trafalgar Entertainment in the UK.

This content was produced with the assistance of AI translation services.