Mom's Touch Unveils Part-Time Job Character 'MomsBee'

Photo by Mom's Touch

[Asia Economy Reporter Moon Hyewon] Mom's Touch announced on the 12th that it has unveiled ‘MOM’S BEE,’ the first official character for part-time workers in the franchise industry.

The MOM’S BEE character personifies the hardworking part-time workers at Mom's Touch as a cute honeybee who always strives to provide the best service. The name ‘MOM’S BEE,’ meaning a cute honeybee happily working at Mom's Touch, was chosen through a voting process in a naming contest held last June, in which part-time workers nationwide directly participated.

Mom's Touch is preparing the MOM’S BEE Win-Win Support Project, which includes preferential treatment for full-time employee recruitment and the introduction of a scholarship system. When hiring at headquarters, experience in MOM’S BEE activities will be given preference (additional points), and for directly managed stores, opportunities to grow into on-site management positions such as store manager will be expanded based on ability. Additionally, a scholarship system supporting the dreams and future of MOM’S BEE will be established and provided.

Furthermore, various contests will be held for MOM’S BEE participants to expand involvement in menu development, participate in public interest campaigns, improve welfare, and build partnerships as mid- to long-term companions. The company plans to foster a happy and mutually beneficial workplace atmosphere. Related projects will be sequentially disclosed through Mom's Touch’s official SNS channels.

This content was produced with the assistance of AI translation services.