Sugong holds launch ceremony for '15th University Student Supporters' using Metaverse... First attempt by a public enterprise

Public Communication on ESG Management and Eco-friendly Energy Transition via SNS Until Year-End

K-water held the inauguration ceremony for the 15th K-water University Student Supporters on the 11th using the metaverse platform 'ifland.' A total of 132 people participated in the ceremony, including K-water President Park Jae-hyun.

[Sejong=Asia Economy Reporter Joo Sang-don] Korea Water Resources Corporation held the launching ceremony of the "15th K-water University Student Supporters" on the 11th using 'Ifland,' a metaverse platform operated by SK Telecom.

Metaverse is a compound word of meta, meaning virtual or abstract, and universe, meaning the real world, referring to a three-dimensional virtual world where social, economic, and cultural activities similar to the real world take place.

At the launching ceremony, 132 supporters of the 15th term, including Park Jae-hyun, president of Korea Water Resources Corporation, participated by creating their own avatars in the metaverse world. A K-water official explained, "This event was organized to provide participants, who are 'Generation Z' supporters, with an opportunity to experience innovative technologies in line with the digital transformation era and to strengthen interactive communication by utilizing the metaverse," adding, "This is the first attempt by a public enterprise to hold a launching ceremony using the metaverse."

K-water’s representative public communication program, the K-water University Student Supporters, started with the 1st term in 2007 and has now reached its 15th term. So far, a total of about 2,500 university students nationwide have participated to raise awareness about the importance of water and the environment.

The 15th term supporters were recruited from June 17 to July 6 by four river basins: Han River, Geum River, Yeongseom, and Nakdong River, targeting domestic university students interested in K-water and water management. A total of 364 applicants applied, and after the first and second rounds of selection, 33 teams consisting of 132 members were finally selected. Until December this year, they will carry out various mission activities such as producing online content including UCC and card news on monthly themes like ▲water management projects for public water welfare ▲green transition including ESG (environment, social, governance) management ▲water-saving practices ▲creation of social value, and communicate with the public through SNS. All teams completing the supporter activities will receive a certificate of completion signed by the president of K-water, and outstanding teams will be awarded scholarships and prizes.

President Park said, "I believe that communicating with the supporters through the metaverse will allow us to feel their great passion," and added, "I hope that the creative and passionate supporter activities will serve as an opportunity to deliver information and the precious value of water to the public more effectively."

This content was produced with the assistance of AI translation services.