Lotteria's 'Good Lunch' Price Cut Leads to 30% Sales Increase

[Asia Economy Reporter Lim Hye-sun] Lotte GRS's burger franchise Lotteria announced on the 11th that the sales volume of the lunch time event menu 'Good Lunch' increased by about 30% compared to before the renewal.

Through the June renewal of Good Lunch, Lotteria lowered the prices of six popular set menus by an average of about 15%. The price of the Teriyaki Burger Set was adjusted from the previous 4,000 won to 3,900 won, the Chicken Burger Set from 4,500 won to 4,200 won, and the Hot Crispy Burger Set from 6,100 won to 5,800 won.

Additionally, the new products Square Shrimp Double Burger and Cheese No.5 Burger, introduced in January and April respectively this year, were added as new menu items, and the hit product Mozzarella Inner Burger Bacon was also included in the Good Lunch menu. The Cheese No.5, Square Shrimp Double Burger, and Mozzarella Inner Burger Bacon sets are also offered with a 1,000 won discount compared to the regular price.

Lotteria stated, "Good Lunch, which is sold for about three hours from 11 a.m. to 2 p.m., saw sales increase by about 30% in June and July compared to May before the renewal, and about 50%," adding, "We will expand customer experience through various promotions in the future.”

This content was produced with the assistance of AI translation services.