Innocean, KCC Construction Switzen 'Deungdae Project' Popular... Surpasses 10 Million Views

KCC Construction Switzen's Lighthouse Project.

[Asia Economy Reporter Lim Chunhan] Innocean Worldwide announced on the 11th that the new campaign for the ‘Lighthouse Project’ of Switzen, an apartment brand by KCC Construction, has gained great popularity, surpassing 10 million views on YouTube.

The Lighthouse Project is a social contribution program by KCC Construction that supports improving the environment of aging apartment security offices, which has recently become a significant social issue, so that security guards can work in better conditions.

The Lighthouse Project campaign, jointly produced by Innocean and KCC Construction, symbolizes the security guard’s flashlight, which watches over the start and end of the day, as a lighthouse that lights the way in a dark sea. It was created with the concept that a single flashlight held by a security guard protects our daily lives, conveyed through the message, “This small house protects all of our homes.”

Meanwhile, starting with Geumgang Imaechon Apartments, KCC Construction is actively improving the poor working conditions of security guards in apartments in the Yongin and Suwon areas by repairing the exterior walls of aging security offices, replacing furniture such as desks and chairs, and installing small refrigerators. They plan to support environmental improvement construction for security offices in over 40 aging apartments nationwide in the future.

An Innocean official said, “The response to KCC Construction Switzen’s Lighthouse Project has been very favorable, with apartment residents voluntarily displaying thank-you banners for improving the working conditions of security guards,” adding, “We expect this CSR program and campaign, which helps security guards going through difficult times due to COVID-19 and the heatwave, to become a good precedent for enhancing corporate social value.”

This content was produced with the assistance of AI translation services.