Emart24, BC Card, and Nielsen Company Collaborate on Data Operations

After signing the MOU on the 10th, Kim Jang-wook, CEO of Emart24 (left in the photo), Choi Kyung-hee, CEO of Nielsen Company Korea, and Choi Won-seok, President of BC Card, are taking a commemorative photo.

[Asia Economy Reporter Jo In-kyung] Emart24 announced on the 11th that it has signed a Memorandum of Understanding (MOU) for mutual data cooperation with BC Card and Nielsen Company Korea.

The signing ceremony held on the 10th at BC Card headquarters in Jung-gu, Seoul, was attended by the CEOs and officials of the three companies, including Kim Jang-wook, CEO of Emart24, Choi Won-seok, CEO of BC Card, and Choi Kyung-hee, CEO of Nielsen Company Korea, where they exchanged opinions on ways to utilize the data and analytical capabilities each company possesses.

Through this MOU, the three companies plan to actively cooperate in ▲ data exchange and analysis ▲ joint research and data business model development based on big data ▲ marketing based on big data.

By combining Emart24’s "sales data" as an offline distribution channel, BC Card’s "consumer data," and Nielsen Company Korea’s "analytical know-how," comprehensive and advanced analysis of convenience store consumer trends will become possible, and Emart24 expects to establish and execute more effective and efficient marketing and product strategies in the future.

Kim Jang-wook, CEO of Emart24, said, "We have partnered with a card company and a research firm to provide differentiated and customized services to customers based on big data," adding, "Through this MOU, we plan to develop optimal products and services that can enhance satisfaction for franchise stores and customers."

This content was produced with the assistance of AI translation services.