Gyeongbuk Agricultural Specialties Expand Market Channels Through Lotte GRS

[Asia Economy Yeongnam Reporting Headquarters Reporter Dongguk Lee] On the 10th, Gyeongbuk Province signed a business agreement with Lotte GRS to expand sales of Gyeongbuk agricultural specialty products.

The agreement ceremony held in the provincial government conference room was attended by Lee Cheol-woo, Governor of Gyeongsangbuk-do, Cha Woo-chul, CEO of Lotte GRS, executives and related personnel, and producer groups.

Through the agreement, the province and Lotte GRS agreed to △ cooperate to stabilize supply and demand and purchase at appropriate prices for agricultural specialty products △ support sales channels and activate marketing for agricultural specialty products △ jointly strive to discover excellent farms and superior agricultural products △ promote agricultural specialty products and hold sales events using Lotte GRS’s online and offline distribution networks.

Under this agreement, Lotte GRS plans to sign a supply contract to deliver 300 tons (50 tons per month) from October this year to March next year through producer groups in the Gyeongbuk region, in addition to the existing onion supply sources in Jeonnam and Gyeongnam.

Also, Angel-in-us, a coffee specialty store, will receive an annual supply of 216 tons (18 tons per month) of cup fruit from the social enterprise agricultural corporation Fruit Dream (located in Andong) in line with the launch of a new product that sells freshly blended fruit juice.

They plan to produce microbial fertilizer using coffee grounds generated at Angel-in-us and supply it to farms, while launching new products made from farm-produced agricultural products to be sold at stores nationwide.

This year, the onion cultivation area is 3,046 hectares, ranking third after Jeonnam and Gyeongnam, increasing by 28.8% compared to last year due to the rise in onion prices last year. Apples account for 60% with 18,705 hectares out of the national cultivation area of 31,598 hectares.

Governor Lee Cheol-woo said, “I am grateful to sign an agreement with Lotte GRS following the agreement with Lotte Super last September,” and added, “This agreement is expected to greatly contribute to increasing farmers’ income and revitalizing the local economy by stably supplying high-quality local agricultural specialty products.”

Meanwhile, Lotte GRS operates more than 2,000 stores nationwide, including Lotteria, aiming to be a leading domestic food service company. It has also expanded overseas, operating about 320 stores in six countries including Vietnam, Myanmar, and Mongolia, with annual sales of 840 billion KRW, making it the number one company in the domestic franchise industry.

This content was produced with the assistance of AI translation services.