Prolonged Heatwave During Stay-at-Home... Food and Beverage Industry Eyes Water-Alternative Tea Drinks

[Asia Economy Reporter Moon Hyewon] As social distancing measures have been strengthened, the period of staying at home has lengthened, leading to an increase in bottled water purchases. Additionally, with the continuous heatwave, more consumers are seeking various food and beverage products to ensure adequate hydration.

According to the food and beverage industry on the 7th, Hyundai Pharm recently renewed and launched its corn tea, a tea beverage that can be consumed as lightly as water, with a cleaner and richer taste. Corn tea is a zero-calorie drink that helps relieve fatigue and promotes digestion, making it easy to consume without worrying about calories.

Manufactured using aseptic technology, a sterile filling method, the beverage’s taste and aroma have been enhanced, and the bottle contains 500ml.

HiteJinro recently introduced ‘Urijip Boricha’ as an extension product of black barley. ‘Urijip Boricha’ is a pure roasted barley tea made only with domestically grown barley, including black barley, and water, without any added flavors or preservatives. It features an optimal taste and concentration suitable for drinking at home as a water substitute.

Seven Eleven also launched ‘Seven Select Sumi Cha Borri’ as its private brand product. Collaborating with actress Kim Sumi, this product uses 100% domestically grown barley and offers a uniquely clean and savory taste, allowing consumers to enjoy it without burden as a water alternative.

In addition, herbal teas such as rooibos, chamomile, jasmine, and hibiscus are gaining attention as teas that can be consumed instead of water.

This content was produced with the assistance of AI translation services.