Why Small Business Owners Attend the 'Academy'

Coupang Seller Academy, Sharing Online Market Entry Know-How from Onboarding to Operation
Wemakeprice W Academy, Supporting Small Business Online Sales Channels with Free Non-Face-to-Face Lectures

[Asia Economy Reporter Kim Cheol-hyun] E-commerce companies have stepped up to support small business owners in expanding their online sales channels. They are delivering various practical know-how in lecture formats for beginner sellers starting online sales for the first time or those struggling to enter the online market. This is being evaluated as helpful for small business owners, whose sales have been depressed due to COVID-19, to seek new opportunities online.

Coupang operates the 'Coupang Marketplace Seller Academy' to help strengthen the competitiveness of small and medium sellers. Various speakers, including current Coupang staff, industry experts, instructors, and actual Coupang sellers, participate as lecturers to provide more accurate techniques that help with sales management and revenue growth.

The August curriculum of the Seller Academy, which offers various monthly programs, includes ▲Creating detailed product pages that sell on Coupang ▲Finding product ideas and sourcing products ▲2021 Fall Coupang trend keywords ▲Introduction to Coupang advertising ▲Category-specific Coupang strategies such as for food.

By selecting the desired curriculum and time on the Coupang Marketplace website, sellers can participate in the training. To apply for the online seminar, sellers only need a phone number and email to sign up, without requiring separate documents such as a business registration certificate. A Coupang representative said, "We have prepared useful lectures so that anyone can easily learn online sales on Coupang through the Seller Academy," adding, "We plan to continuously prepare good lectures so that sellers can quickly achieve sales results."

Wemakeprice (WMP) is conducting non-face-to-face live online lectures to support small business owners' online sales channels through 'W Academy.' Han Min-cheol, current CEO of a fashion shopping mall and an instructor at the Small Business Knowledge Learning Center, introduces know-how for pioneering online sales channels. The first session was held on the 5th, and the second session is scheduled for the 12th. Any small business owner holding a small business confirmation certificate can apply for the lectures free of charge.

The first session covered ▲Reasons to operate an online shopping mall ▲Market research and trend analysis, while the second session will focus on ▲Know-how for creating detailed online content pages ▲Integrated shopping mall management solutions ▲Marketing and advertising setup methods, with practical content. After the lectures, participants can also receive real-time coaching from experts through Q&A sessions.

A Wemakeprice W Academy official said, "There are restrictions on offline activities where small business owners can obtain information, so we prepared non-face-to-face lectures for them," adding, "It will be a time for small business owners hoping to expand their online sales channels to receive practical help."

This content was produced with the assistance of AI translation services.