Tmon Launches Regular Food Live Commerce 'Han Geureut Ttukttak!' for the First Time

Broadcast Concept Driven by Viewer Comments... Strengthening Communication with Consumers through 'Mukbang'

[Asia Economy Reporter Kim Cheol-hyun] TMON announced on the 5th that it will launch a regular food live broadcast called "One Bowl Quick!" through its own live commerce platform, TVON. The strategy is to secure a fixed audience by regularly selling various food categories with high purchase frequency at scheduled times and to build a fan base by attracting customers with benefits offered only during the broadcast.

"One Bowl Quick!" features a broadcast format based on viewer comments, strengthening communication with consumers. During the first minute of the broadcast, the show host silently tastes the food, and then the broadcast proceeds based on viewer questions and opinions received through comments. Rather than simply providing product information, the program is designed to create an interactive experience where the host and customers eat and enjoy together.

In the first broadcast, which will be held for one hour starting at 11 a.m. that day, popular convenience foods such as dumplings, hot dogs, and chicken, perfect for "Jipkok" snacks, will be sold at online lowest prices. TMON's new regular program "One Bowl Quick!" can be watched every Thursday at 11 a.m. on TMON TVON.

This content was produced with the assistance of AI translation services.