Audi e-tron Wins Gold Award at 2021 Korea Digital Ad Awards

Audi e-tron (photo) launch campaign won the Gold Award in the Digital Creative category at the 2021 Korea Digital Ad Awards.

Photo by Audi Korea

[Asia Economy Reporter Ki-min Lee] Audi Korea announced on the 4th that the Audi e-tron launch campaign won the Gold Award in the Digital Creative category at the '2021 Korea Digital Ad Awards.'

The Audi e-tron launch campaign conducted last year was a campaign that introduced various content such as promoting the e-tron, Audi's first pure electric vehicle, with its domestic launch and customer participation events featuring real customer stories.

Audi explained that rather than simply introducing the vehicle, the campaign delivered a more intuitive message about the e-tron and communicated with actual customers, contributing to increased interest and sales of the vehicle, which earned it excellent evaluations and the honor of receiving the award.

The Audi e-tron launch campaign was produced with a total of four themes and 15 short video contents both domestically and internationally. These contents were introduced not only through Audi Korea's official SNS channels but also through various external channels such as Kakao Gallery. Additionally, a follow-up customer participation campaign called the #myetron event was held.

Meanwhile, the 2021 Korea Digital Ad Awards is a digital advertising awards ceremony hosted by the Korea Digital Advertising Association. A panel of judges composed of experts working in the digital advertising industry evaluates entries in a total of 14 categories including marketing, creative, and tech solutions, selecting works that have achieved outstanding results.

This content was produced with the assistance of AI translation services.