"1 Won Per Delivery Dream Support Fund" CU Post Launches 'iDream' Project

BGF Networks' parcel brand CU Post (CUpost) is conducting the i-dream project, which accumulates donations through convenience store parcel services to support communal living homes. A model is introducing the i-dream project (Photo by BGF Networks).

Accumulating 1 Won per Parcel for Dream Support Fund
Used for Welfare of Children in Group Homes and Facility Improvement Projects

[Asia Economy Reporter Yuri Kim] BGF Networks' parcel brand CU Post (CUpost) announced on the 3rd that it will carry out the i-dream project to support group homes by accumulating donations through convenience store parcel services.

The i-dream project is a donation campaign that accumulates 1 won per parcel sent through CUpost as a dream support fund. When customers send regular parcels or CU-to-CU parcels via CUpost, the accumulated amount is borne by BGF Networks. The target accumulation amount is a total of 5 million won, which will be fully donated to the BGF Welfare Foundation and used for child welfare and facility improvement projects in group homes.

Group homes are small-scale child protection facilities aimed at providing 24-hour care in a safer environment for children and adolescents who need protection due to family breakdown or other reasons.

The i-dream project by CUpost is in its second year this year. The donations accumulated last year are used through the BGF Welfare Foundation to support the education and treatment of children in group homes, as well as for improving living spaces and facilities.

They have linked the rapidly increasing demand for parcel services with donation campaigns to develop customer-participatory public interest activities. CU's parcel usage growth rates compared to the previous year were 8.0% in 2017, 13.0% in 2018, 9.5% in 2019, and 27.9% in 2020, showing a higher growth trend recently.

Along with the i-dream project, CUpost continuously carries out various social contribution activities linked to CU parcel services, such as donation promotions for abandoned animal platforms and distributing tape boxes to find missing children and disabled persons.

Jokyuchun, Marketing Team Leader of BGF Networks, said, "As the number of customers using convenience store parcel services continues to increase recently, there are many opportunities to spread positive influence in our society through this." He added, "We will continue meaningful sharing activities using convenience store parcel services by combining fresh ideas with various stakeholders."

This content was produced with the assistance of AI translation services.