Bodyfriend exports 'W Naengon Jeongsugi Brain' water purifier to Singapore

First Shipment Completed Through Exclusive Trading Agreement with Hydroflux

W Cold and Hot Water Purifier Brain

[Asia Economy Reporter Kim Cheol-hyun] Bodyfriend (CEO Park Sang-hyun) announced on the 29th that it will launch the W Water Purifier in Singapore early next month in collaboration with the Singaporean brand 'Hydroflux.'

Hydroflux is a Singaporean home appliance brand, and Bodyfriend's 'W Cooling and Heating Water Purifier Brain' will be positioned as a flagship model line for the company. The 'W Cooling and Heating Water Purifier Brain' is equipped with Bluetooth stereo speakers, allowing users to listen to desired music, including Brain Music developed by Bodyfriend. Another feature is that the parts where water passes are made of stainless steel, significantly reducing the possibility of bacterial growth.

Bodyfriend plans to use this export as a foothold for entering overseas markets, expanding the sales channels not only for the W Water Purifier but also for its main product, massage chairs, in Asian countries such as Indonesia, accelerating its global business.

A Bodyfriend official stated, "Through Hydroflux, which has high brand recognition locally in Singapore, we plan to promote the advanced technology of Bodyfriend's W Water Purifier and build trust, gradually expanding the export product lineup." He added, "Currently, without any separate marketing activities, the products are displayed in Hydroflux stores, and there is already strong interest as many locals have made pre-orders."

This content was produced with the assistance of AI translation services.