Paris Baguette, 'Taste of Summer' Part 2... Collaboration with Binggrae's 'Bibibig'

Photo by Paris Baguette

[Asia Economy Reporter Moon Hyewon] Paris Baguette is collaborating with Binggrae to launch the ‘Bibibig Series’ as the second installment of the ‘Taste of Summer’.

On the 29th, Paris Baguette announced the limited release of three types of the ‘Bibibig Series,’ utilizing ‘Bibibig,’ a representative product of the ‘Halmaennial (Halmae + Millennial)’ trend.

The new products offer desserts across various categories, from cakes to beverages, allowing traditional ingredients to be enjoyed in diverse ways. They feature the unique savory taste and texture of whole red bean paste, characteristic of Bibibig.

The main products include the ‘Bibibig Patjeolmi Cake,’ which lets you enjoy half sweet whole red bean cream from the original Bibibig and half soft and savory Bibibig Injeolmi in cake form; ‘The Square Bibibig,’ a spoonable Bibibig-flavored cake story harmonizing the savory red bean cream and soft cake sheet; and the ‘Bibibig Pat Shake,’ a drinkable red bean ice bar blending savory and sweet red beans with ice.

Bibibig has been loved as a whole red bean ice bar since 1975, and recently, by introducing product lineups using traditional ingredients such as Injeolmi and black sesame, it continues its second heyday.

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