LG Electronics' Life's Good Campaign Video Surpasses 100 Million Views

As part of LG Electronics' Life's Good campaign, the Music Project features world-renowned singer-songwriter Charlie Puth (center in the photo), who has selected four musicians, including one Korean, to collaborate and complete a music track together. (Photo by LG Electronics)

[Asia Economy Reporter Jeong Hyunjin] LG Electronics announced on the 28th that the total views of related videos for the 'Life’s Good' campaign, aimed at communicating with the MZ generation, have surpassed 100 million.

In May, LG Electronics introduced several videos explaining the purpose of this campaign and how to participate in the projects on its official social media channels, including YouTube, TikTok, Facebook, and Instagram.

This campaign has been ongoing since last year, and this year LG Electronics is conducting both a music project and a movie project simultaneously. Recently, participants for both projects were selected, and work is underway to enhance the quality of the music tracks and films.

In the music project, world-renowned singer-songwriter Charlie Puth, one of the campaign participants, selected four musicians, including one Korean, and is working with them to complete the music tracks. An LG Electronics official stated that the music project was highly competitive, with about 1,100 applicants participating.

Jackson Tisi, the director participating in the movie project to create the Life’s Good film, is also accelerating the film production. This film is being produced in an omnibus format by selecting and editing videos directly filmed and shared by about 530 creators. The names of the final selected creators will be introduced in the film credits.

The final results of both projects are scheduled to be released at the end of next month on LG Electronics’ official SNS channels, including YouTube, TikTok, Facebook, and Instagram.

This content was produced with the assistance of AI translation services.