Baskin-Robbins Launches Summer Limited 'Cherry Choco Jubilee'

Photo by Baskin-Robbins

[Asia Economy Reporter Moon Hyewon] Baskin-Robbins announced on the 23rd that it has newly launched the summer season limited product, ‘Cherry Choco Jubilee.’

Cherry Choco Jubilee is a product made by mixing Baskin-Robbins’ steady seller ‘Cherry Jubilee’ and ‘Chocolate’ ice cream. It boasts a perfect flavor harmony of sweet chocolate and tangy cherry fruit pieces.

Along with this, customers can also enjoy ▲heart-shaped mini cake ‘Cherry Love’ ▲‘Cherry Choco Blast,’ which is Cherry Jubilee Blast drizzled with chocolate sauce ▲‘Ice Macaron Chocolate Brownie,’ with chocolate ice cream and brownie cubes sandwiched between macarons ▲‘Ice Mochi Chocolate,’ containing savory praline pecans and chocolate ice cream inside glutinous rice cake ▲and ‘Ice Roll Cake Cherry Choco,’ which includes cherry ribbon and cherry ice cream on a chocolate sheet.

To commemorate the launch of ‘Cherry Choco Jubilee,’ Baskin-Robbins also released a viral video titled ‘Keep Calm and Love Cherry.’ The video carries the message ‘LOVE CHERRY,’ meaning to spend a splendid yet sweet summer with Cherry Choco Jubilee, featuring singer and actress Krystal as the model. The video is available online on platforms such as YouTube.

In celebration of the new product launch, Baskin-Robbins is running a promotion at stores until the 25th, where customers can enjoy five seasonal products including ‘Cherry Choco Jubilee’ (excluding the ‘Cherry Love’ cake) at a 20% discounted price. During the same period, delivery customers will receive delivery fee benefits and a 1,000 won discount.

This content was produced with the assistance of AI translation services.