Purchase Possible from 30 Million KRW Range Following 3A Strategy

Volkswagen Korea to Begin Delivering New Tiguan to Customers Starting Late This Month View original image


[Asia Economy Reporter Yu Je-hoon] Volkswagen Korea announced on the 23rd that it will begin customer deliveries of the best-selling sport utility vehicle (SUV) model, 'The New Tiguan,' starting at the end of this month.


The newly released second-generation facelift model, the new Tiguan, is the first vehicle to apply Volkswagen Korea's 3A strategy aimed at achieving the 'popularization of the imported car market.' Since its initial launch, the Tiguan has sold over 6 million units worldwide and has recorded cumulative sales of more than 56,000 units in Korea.


The new Tiguan is equipped with the next-generation EA288 evo engine featuring 'Twin Dosing Technology,' delivering a maximum output of 150 horsepower and a peak torque of 36.7 kg·m. Additionally, the combined fuel efficiency of the 2.0 TDI model is 15.6 km/ℓ (city 14.2 km/ℓ, highway 17.6 km/ℓ), while the 2.0 TDI 4Motion model achieves a combined fuel efficiency of 13.4 km/ℓ (city 12.3 km/ℓ, highway 15.0 km/ℓ).


Furthermore, the 'Travel Assist' function is standard across all trims. This feature helps maintain speed and lane position by considering the distance to the vehicle ahead within a driving speed range from start-up to 210 km/h. It integrates driving assistance systems such as Adaptive Cruise Control, Lane Assist, and Side Assist. Other features include front and rear sensors, Park Assist, Proactive Occupant Protection System, Pedestrian Monitoring System, Front Assist with Forward Collision Warning, and Emergency Braking System.


The new Tiguan is characterized by enhanced product value and an overall price adjustment, significantly lowering the recommended retail price by up to 2.4 million KRW compared to the previous generation. The prices for the new Tiguan are 40,057,000 KRW for the 2.0 TDI Premium, 42,424,000 KRW for the 2.0 TDI 4Motion Premium, 43,805,000 KRW for the 2.0 TDI Prestige, and 46,466,000 KRW for the 2.0 TDI 4Motion Prestige. Additionally, when using the Volkswagen Financial Services program, a 5% discount is applied, and a 3.5% discount is available for cash purchases. Reflecting these discounts, the new Tiguan Premium can be purchased starting from the 30 million KRW range.


Volkswagen Korea also offers a 5-year, 150,000 km warranty extension program, one of the industry's best, to reduce total cost of ownership (TCO) for new Tiguan customers. They provide a 'Total Care Service for Accident Repairs,' which covers up to five instances of deductible-free insurance repairs for accident vehicles at official service centers.



Stefan Krap, Head of Volkswagen Division at Audi Volkswagen Korea, stated, "The new Tiguan is the first step toward realizing a premium brand for everyone that Volkswagen Korea aims to achieve. With an excellent product strategy perfected in every aspect such as design and technology, and with lowered purchase price and total cost of ownership, the new Tiguan will maintain its position as the number one imported SUV in Korea with its irreplaceable strong appeal."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing