Emons Furniture, Ranked No.1 in 'Premium Brand Index' for 5 Consecutive Years

Emons Furniture product brand image. [Photo by Emons]

[Asia Economy Reporter Kim Jong-hwa] Emons announced on the 22nd that it has been selected as the No. 1 brand in the living furniture category for five consecutive years in the '2021 Premium Brand Index (KS-PBI)' organized by the Korea Standards Association (KSA).

Now in its 14th year, the Premium Brand Index (KS-PBI) is a brand value evaluation model jointly developed by the Korea Standards Association and the Seoul National University Business Research Institute. It measures brand asset value by diagnosing not only the strengths, weaknesses, and competitive position of a brand but also its future value.

This year’s Premium Brand Index surveyed 109,400 consumers who recognize the brands among 547 brands across 162 categories. It evaluated brand equity across six dimensions: brand awareness, brand image, brand benefits, market leadership, brand loyalty, and brand social responsibility. Emons Furniture achieved the highest score in the living furniture category and was selected as the No. 1 company for five consecutive years following last year.

No Hyun-kwan, head of public relations at Emons, said, "This selection is a meaningful result as the Emons brand has been officially recognized for its value as a premium brand. We will continue to strive to provide greater inspiration and happiness through designs, quality, and services that satisfy our customers."

This content was produced with the assistance of AI translation services.