Kyungdong Navien Wins Two Crowns in Gas Boiler and Hot Water Mat Categories at the 2021 Premium Brand Index

'2021 Premium Brand Index' emblem. [Photo by Kyungdong Navien]

[Asia Economy Reporter Kim Jong-hwa] Kyungdong Navien has won two crowns in the gas boiler and electric heating pad categories of the '2021 Premium Brand Index.'

Now in its 14th year, the Premium Brand Index (KS-PBI) is a brand evaluation system jointly developed by the Korea Standards Association (KSA) and the Seoul National University Business Research Institute. It selects brands with the highest premium value in each industry based on consumer surveys of approximately 100,000 samples. Kyungdong Navien has proven its strong brand power by ranking first in the gas boiler category for three consecutive years and in the electric heating pad category for six consecutive years.

Kim Si-hwan, Head of Marketing at Kyungdong Navien, said, "Kyungdong Navien has continuously strived for technological development and quality improvement to innovate customers' living environments based on steadfast beliefs. We will work even harder to become not only a brand loved by customers but also a comfortable living environment partner that shares customers' lives."

This content was produced with the assistance of AI translation services.