Shinsegae Myeon, 'Dasi Mannan Segye Exhibition' Wins Silver at 2021 Korea Digital Ad Awards

Shinsegae Duty Free, 'The World Reunited Exhibition' (Photo by Shinsegae Duty Free).

[Asia Economy Reporter Yuri Kim] Shinsegae Duty Free announced on the 22nd that its customer communication exhibition 'The World Revisited Exhibition' won the Silver Award in the Digital Video category at the 2021 Korea Digital Ad Awards.

The Korea Digital Ad Awards is a digital advertising ceremony hosted by the Korea Digital Advertising Association, where a panel of experts from the digital advertising industry judged entries across 14 categories including creativity, performance, technology, and solutions to select outstanding works.

Shinsegae Duty Free's 'The World Revisited Exhibition' is a short video created by collecting customers' travel memories during a time when overseas travel was difficult due to COVID-19. It was planned to convey excitement for future travels and a hopeful message about post-pandemic daily life.

'The World Revisited Exhibition' was highly evaluated not just as a simple collection of travel photos but for its aspect of sharing and communicating customers' past travel memories. The travel destinations, reborn through the detailed illustrations of artist Kim Byung-jin, were also praised for allowing viewers to indirectly feel the atmosphere of those moments and immerse themselves in memories.

The 'The World Revisited Exhibition' has released episodes featuring the United States, France, and Thailand, and is accepting stories about Hong Kong through Shinsegae Duty Free's official Instagram until the 24th.

A Shinsegae Duty Free representative said, "In a situation where there is no direct connection to 'overseas travel,' we are trying various content development and marketing efforts to continue communication with customers. We are pleased to have achieved such a good result, winning an award thanks to the customers who showed interest in Shinsegae Duty Free's content."

Meanwhile, on the 19th, Shinsegae Duty Free was the only company in the duty-free industry to win the Grand Prize in the Brand Shopping Instagram category at the Social Eye Awards 2021 through social media marketing using the virtual character 'Simsatgat,' who is in charge of SNS marketing.

This content was produced with the assistance of AI translation services.