KT Alpha Opens Premium Gift Shop 'Useon Shop'... "Providing a Differentiated Experience"

KT Alpha has opened the premium gift shop 'Usun Shop (USUN#)' in line with the growing trend of non-face-to-face gifting.

[Asia Economy Reporter Lim Chun-han] KT Alpha announced on the 22nd that it will open a premium gift shop called ‘Useon Shop (USUN#)’ in response to the growing trend of non-face-to-face gifting.

Useon Shop is a vertical commerce platform that allows users to easily and quickly send premium brands and products as gifts via mobile. It features curated products and a gift magazine suitable for TPO (Time·Place·Occasion), helping users present trendy and highly satisfying gifts. Customers can explore premium products across a total of nine categories, including perfumes, desserts, and kitchenware.

In particular, it introduces the industry’s first ‘Useon Gift’ feature. Useon Gift is a recipient-choice gift where the recipient selects the product themselves. Buyers no longer need to worry about what gift to choose each time, and recipients can receive the product they want, resulting in higher satisfaction. Existing gifting services required buyers to select a specific brand’s product or allowed recipients to choose only size or color.

Buyers receive various product recommendations through a total of four TPO selection steps. They can choose up to six products and send them along with a message card. Recipients receive the gift via KakaoTalk or MMS, select one desired product, and enter the delivery address. They can also send a thank-you message card to the gift giver.

To celebrate the opening of Useon Shop, KT Alpha has prepared various promotions and customer benefits. The first 1,000 customers will receive a 10,000 KRW discount coupon, and premium brands such as Jo Malone perfumes and Gucci sunglasses will be offered at up to 50% off.

Jung Ki-ho, CEO of KT Alpha, said, “Useon Shop was born from the demand of customers who want to give special and meaningful gifts in an untact environment where non-face-to-face gifting demand is rapidly increasing,” adding, “We will continue to innovate our gifting service with differentiated strategies and product offerings.”

This content was produced with the assistance of AI translation services.