SK Magic, Ranked No.1 in Water Purifier Category at '2021 Premium Brand Index'

"Will Present World-Class Premium Products and Services"

[Asia Economy Reporter Kim Cheol-hyun] SK Magic (CEO Yoon Yo-seop) announced on the 22nd that it ranked first in the water purifier category of the '2021 Premium Brand Index (KS-PBI)' hosted by the Korea Standards Association.

The 'Premium Brand Index (KS-PBI)' is a value evaluation model jointly developed by the Korea Standards Association and the Seoul National University Business Research Institute to enhance the brand competitiveness of domestic companies. It selects the best premium brands in each field in Korea through large-scale consumer surveys and has been announced annually since 2008.

Since 2015, SK Magic has led the popularization of direct water purifiers by introducing a cold, hot, and purified water direct water purifier that purifies and provides water immediately according to the user's needs, instead of the 'tank-type' method that stores water in a reservoir tank to provide clean and fresh water to consumers. This technological capability was recognized with the 'CES Innovation Award' at CES (Consumer Electronics Show), the world's largest home appliance exhibition.

In addition, SK Magic operates its own 'Environmental Analysis Center,' a water quality specialized research institute, to continuously study the taste of water from water purifiers. In 2019, it acquired the qualification as an 'Authorized Institution for Drinking Water Quality Inspection' designated by the Ministry of Environment, continuing its efforts to produce clean water, and currently develops and manufactures the core technology of water purifiers, the purification filter, in-house.

An SK Magic official said, "We will continue to strive to proudly present world-class premium products and services as Korea's representative 'K-Water Purifier'."

This content was produced with the assistance of AI translation services.