Samsung Electronics to Hold 'Galaxy Unpacked 2021' on August 11 at 11 PM

Samsung Electronics will conduct outdoor advertisements at major landmarks worldwide ahead of the 'Samsung Galaxy Unpacked 2021' event on the 11th of next month. Outdoor advertisements currently underway at Times Square in New York, USA.

Samsung Electronics will conduct outdoor advertisements at major landmarks worldwide ahead of the 'Samsung Galaxy Unpacked 2021' event on the 11th of next month. Outdoor advertisements currently underway at Times Square in New York, USA.

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[Asia Economy Reporter Eunmo Koo] Samsung Electronics announced on the 22nd that it has started outdoor advertising at major landmarks around the world ahead of the 'Samsung Galaxy Unpacked 2021' event scheduled for August 11.


Since the official invitation was released on the 21st, Samsung Electronics has unveiled outdoor advertisements at locations including Times Square in New York, Piccadilly Circus in London, Duomo Square in Milan, Plaza de Callao in Madrid, K11 Shopping Center in Shanghai, Central Entertainment Building in Hong Kong, Panoramics CentralWorld in Bangkok, and Hydroproject in Moscow.


Samsung Electronics will conduct outdoor advertisements at major landmarks worldwide ahead of the 'Samsung Galaxy Unpacked 2021' event on the 11th of next month. Outdoor advertisements currently underway at Duomo Square in Milan, Italy.

Samsung Electronics will conduct outdoor advertisements at major landmarks worldwide ahead of the 'Samsung Galaxy Unpacked 2021' event on the 11th of next month. Outdoor advertisements currently underway at Duomo Square in Milan, Italy.

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The advertisement, which begins with the question "Is “good” good enough?", consecutively displays the same message as the previously released invitation: "Get ready to unfold (your world)".


This campaign was designed to raise doubts about whether the smartphones currently in use are truly satisfactory and to generate anticipation and curiosity about the new Galaxy device that will open the next chapter of mobile innovation. It also conveys the determination to offer users a completely new mobile world through the new Galaxy device.



Samsung Galaxy Unpacked 2021 will be held online at 11 PM Korean Standard Time on August 11. The event is expected to unveil the next-generation foldable smartphones ‘Galaxy Z Fold3’ and ‘Galaxy Z Flip3’, the smartwatch ‘Galaxy Watch4’ series, and the wireless earbuds ‘Galaxy Buds2’.


This content was produced with the assistance of AI translation services.

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