At SSG.com, Get Frozen Shrimp at 'Sseuk Chance' Half Price... Starting from the 22nd

From the 22nd to 23rd, 50% Off Frozen Shrimp When Purchasing Over 70,000 KRW of Food via SSG Delivery and Dawn Delivery
Applicable to 25 Domestic and Imported Frozen Shrimp Items at Neo and Nationwide Emart PP Centers
Positive Customer Response to 'SSG Chance' for Peaches and Samgyeopsal, Additional Seasonal Product Promotions Under Review

[Asia Economy Reporter Kim Yuri] SSG.com announced on the 22nd that it will hold the 'SSG Chance' event on the 22nd and 23rd, offering up to 50% discount on frozen shrimp when customers purchase food worth over 70,000 KRW through SSG Delivery and Dawn Delivery.

SSG.com selected shrimp as the promotional item for this event because it is an ingredient that pairs well with any dish while providing a dining-out experience without burden.

The event covers a total of 25 items, including domestic and imported frozen shrimp. Items such as 'Domestically Quick-Frozen Fresh Shrimp' (500g), 'Thai Shrimp Ring' (453g), and 'Argentinian Easy-to-Peel Wild Red Shrimp' (300g) will all be sold at half price. The promotion applies simultaneously at the online-exclusive logistics center Neo as well as nationwide Emart PP Centers. To provide benefits to more customers, purchases are limited to three packs per product per ID.

SSG.com analyzed that the 'SSG Chance' event, which has been conducted in a pilot form since last month to gauge consumer response, has not only increased online grocery orders but also induced a kind of lock-in effect encouraging customer revisits.

As a result of a pilot 'SSG Chance' event held from June 17 to 18 targeting Neo area customers who used SSG Delivery and Dawn Delivery for purchases over 70,000 KRW, watermelon sales increased by 25% and order counts rose by 60% compared to June 11 and 12, the week before the event.

SSG.com observed similar results in subsequent 'SSG Chance' events. During the half-price peach sale from July 8 to 9, sales increased by 106% and order counts by 80% compared to the previous week. Likewise, the samgyeopsal 'SSG Chance' held from July 15 to 16 saw sales and order counts increase by 313% and 715%, respectively.

Lee Hojong, head of the Fresh Food Team at SSG.com, said, "We accurately understood the demand of customers seeking quality products at reasonable prices, which led to significant marketing effects. We will carefully analyze the events conducted so far and plan additional promotions focusing on seasonal products with high customer preference."

This content was produced with the assistance of AI translation services.