Woori Card Wins Grand Prize in Credit Card Instagram Category at '2021 Social Eye Awards'

Since Instagram Launch, Followers Increased by 381%, Likes by 37%, Comments by 162% Recognized

[Asia Economy Reporter Ki Ha-young] Woori Card announced on the 21st that it won the grand prize in the credit card Instagram category at the '2021 Social Eye Awards.'

Through this award, Woori Card was recognized for the achievements made over approximately two years since launching its Instagram account in 2019. As of April this year, the number of followers reached about 320,000, a 381% increase compared to 2019, and the total likes and comments on content posted last year rose by 37% and 162%, respectively, compared to 2019, showing a significant increase.

Woori Card's Instagram continuously develops and posts high-quality content, providing various attractions that can spark customers' interest and attention. Through the SNS-exclusive character 'Wookafriends,' it appeals to people of all ages and genders, and various events such as selecting highly engaged customers called 'The Fan' annually and offering customized prizes are also underway.

A Woori Card official expressed their award sentiment, saying, "We are pleased that the consistent communication with customers through SNS has led to this award."

Meanwhile, the Social Eye Awards is a domestic social internet innovation awards ceremony that evaluates companies with outstanding SNS achievements based on 15 indicators across five categories: ▲Visual ▲Brand ▲Content ▲Marketing ▲Service, selecting nominees and awarding grand prizes in each category annually.

This content was produced with the assistance of AI translation services.