hy, Kakao Enterprise Sign Business Agreement for 'Logistics System Construction'... Accelerating Distribution Specialist Company

[Asia Economy Reporter Seungjin Lee] hy is accelerating its transformation into a distribution-specialized company by partnering with Kakao Enterprise.

hy and Kakao Enterprise announced on the 21st that they have signed a 'Memorandum of Understanding (MOU) for the Establishment of a Strategic Logistics System.'

Through this MOU, hy plans to enhance its logistics competitiveness by integrating its nationwide logistics network of 11,000 Fresh Managers (FMs) into an IT system and challenge the 'quick commerce' market.

hy is the only company in the industry with its own delivery network. The number of products handled daily by the 11,000 FMs reaches 5 million. The interactive communication based on the experience gained by FMs managing the same area for a long time is another competitive advantage, which is expected to be strengthened through this MOU.

Kakao Enterprise will support the IT platform for building hy's integrated logistics system. They will jointly research AI technologies applicable to logistics businesses such as order aggregation and invoice processing, and real-time inventory management. They will also explore optimized decision-making and service provision plans based on logistics data.

The customer support (CS) system will also be advanced using 'Kakao i Connect Talk.' Kakao i Connect Talk is an AI-based customer response platform. It checks and resolves customer requests through KakaoTalk channels, chatbots, and more. This will improve customer satisfaction as well as the efficiency of customer center operations, which mainly rely on phone consultations.

Once the system construction is completed, hy plans to promote a nearby 'quick commerce' business linked with FMs and the IT platform.

Earlier in March, hy presented a new business model combined with logistics as a blueprint toward becoming a distribution-specialized company. The core is to provide its delivery service to multiple partner companies.

Kim Byungjin, CEO of hy, said, “We will provide a special customer experience by combining Kakao Enterprise’s global-level IT platform with hy’s fresh logistics system,” and added, “We are also considering building additional logistics centers to smoothly handle the increasing logistics demand.”

This content was produced with the assistance of AI translation services.