Starbucks and MINI Korea Host 'Brewing Car' Event
Accepting Customer Stories on Instagram Until the 30th
[Asia Economy Reporter Moon Hyewon] Starbucks Coffee Korea announced on the 20th that it will operate a Brewing Car by collaborating with MINI Korea, loading a Starbucks coffee machine onto a MINI vehicle and delivering a special cup of coffee to customers wherever they are.
The Brewing Car is a mobile coffee truck where Starbucks baristas personally prepare and serve coffee. It was planned with the concept of ‘Starbucks conveying gratitude with coffee on behalf of customers’ by visiting special places with meaningful customer stories.
The Brewing Car will visit a total of 10 locations. After receiving customer stories, meaningful stories will be selected, and Starbucks partners will visit those locations to personally prepare and deliver beverages.
To submit a story, follow both the official Starbucks Instagram and MINI official Instagram, then leave a comment with the required hashtags on a post from either brand.
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The submission period is until the 30th of this month, and the winning stories will be announced on the Instagram accounts of both brands on the 4th of next month. Winners will receive a Starbucks charging card co-created by Starbucks and MINI, loaded with 100,000 KRW.
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