SSG.com Sells High-End Watch Brand 'Panerai'

Panerai Luminor Chrono watch.

[Asia Economy Reporter Lim Chun-han] SSG.com announced on the 20th that it will be the first in the domestic e-commerce industry to carry 42 models of watches and 27 types of watch straps from Panerai, a high-end Italian watch brand under the global luxury group Richemont.

The representative product is the PAM01664 model of Panerai’s ‘Luminor,’ which was the first to apply the brand’s patented crown protection device. Although this product is an unreleased model scheduled for launch in September, to commemorate this entry, it will be exclusively available in a limited quantity of 10 units globally only on SSG.com.

All Panerai products handled by SSG.com will have quality assurance and after-sales service operated under the same standards as offline stores. Free shipping and return services are provided for all purchases, and customers purchasing products over 5 million KRW will receive secure delivery through ‘Valex,’ a specialized cash transport and valuables delivery company.

Panerai is a watch brand founded in 1860 by Italian entrepreneur Giovanni Panerai and is well known for being worn by the Italian Royal Navy’s special forces. The brand has a strong fandom, with the number of members in the Paneristi watch enthusiasts’ community reaching 30,000 worldwide.

To commemorate this launch, SSG.com plans to operate an online Panerai popup store on its website and application until January 19, 2022. Through this, SSG.com will showcase Panerai’s bestsellers and popular models.

An SSG.com representative said, “This exclusive Panerai entry will be a great opportunity not only for enthusiasts but also for customers considering purchasing luxury watches,” adding, “We will continue to attract many luxury brands not yet introduced domestically to expand customers’ choices.”

This content was produced with the assistance of AI translation services.