Sharing and Purchasing Boosts Results 'Soars'... TMON Share Time Hits 1 Million Shares
SNS Sharing Special Discount 'Sharing Time' Surpasses 1 Million Shares in 6 Months
[Asia Economy Reporter Kim Cheol-hyun] TMON announced on the 19th that its SNS sharing special promotion 'Gongyutime,' launched last January, has recorded 1 million shares within 6 months.
TMON Gongyutime is a new type of promotion where customers must share products with acquaintances on SNS to purchase those products at special prices. It is similar in nature to group buying, where a certain number of customers gather to lower prices, but differs in that customers can easily purchase special-priced products with just one share.
According to TMON, from January to June, Gongyutime featured about 900 products, which were shared a total of 1 million times. The most shared product was shared more than 15,000 times. The purchase conversion rate from sharing on SNS to actual purchase was also high at 64%. This means that out of 100 people who shared, 64 proceeded to purchase.
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Word of mouth has led to continuously increasing customer interest. Compared to the first quarter (January to March) at launch, sales and purchase numbers doubled in the second quarter (April to June), and the number of shares tripled. The page views of the Gongyutime promotion itself also increased more than fivefold.
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