LG Uplus Opens 2nd and 3rd Unmanned Stores in Daegu and Gwangju... Also Launches One-Person Studio

U+ Untact Store Daegu Tongsin Alley Branch

[Asia Economy Reporter Joselgina] LG Uplus announced on the 19th that it will open the 2nd and 3rd unmanned stores called ‘U+ Untact Store’ in Jung-gu, Daegu Metropolitan City and Dong-gu, Gwangju Metropolitan City, respectively.

The U+ Untact Store is a 24-hour unmanned store where customers can independently use various services such as ▲device changes, new subscriptions, number portability ▲USIM activation, bill payment, number changes, and other telecommunications tasks ▲checking and comparing the latest smartphone specifications ▲experiencing home services like Idleulnara. LG Uplus introduced the 1st store in Jongno-gu, Seoul last March.

At the newly opened Daegu Tongsin Golmok branch and Gwangju Chungjang-ro branch, customers can use the same services as the 1st store, including smartphone self-activation and telecommunications-related tasks. Notably, the Daegu Tongsin Golmok branch features a ‘one-person studio’ where YouTube live broadcasts can be conducted and self-photo shooting is possible. This reflects elements preferred by the MZ generation, making it comfortable to visit not only for telecommunications tasks but also for other purposes.

LG Uplus plans to launch U+ Untact Stores in Busan Metropolitan City and Daejeon Metropolitan City within this year. The data obtained from operating unmanned stores will be used to improve general stores so that customers can use services more conveniently and easily.

U+ Untact Store Daegu Tongsin Alley Branch

U+ Untact Store Gwanggu Chungjang-ro Branch

Since LG Uplus opened its first unmanned store in Jongno-gu, Seoul last March, the cumulative number of visitors to the U+ Untact Store 1st branch over four months reached about 60 visitors per day on average, totaling over 5,000 visitors. Considering that the average daily visitors to manned stores (directly operated stores) this year were below 15 due to the impact of COVID-19, this is more than four times higher. Not only the latest smartphone experience zone (30%) but also the free cafe zone (26%) showed high usage rates.

LG Uplus analyzed that these results were largely due to visitors being able to comfortably use various store services in an environment free from the gaze of employees or the burden of service subscriptions. Due to the store’s location in the center of Seoul’s office town, customers in their 30s and 40s accounted for the highest proportion at 68.6%, followed by trend-sensitive customers in their 20s at 20.2%. Customers aged 50 and above accounted for 10%.

The U+ Untact Store operates 24 hours a day, and on offline store holidays and after the computer system closes, services such as subscription information inquiry, bill payment, and plan changes are available except for activation. Customers who want face-to-face consultation can receive it through the consultant call system attached to each service device from 10 a.m. to 8 p.m. on weekdays and from 11 a.m. to 7 p.m. on Saturdays.

Park Seongsun, Head of Channel Innovation, said, “Based on customer feedback, future U+ Untact Stores will be further improved and introduced,” adding, “We plan to actively utilize them not just as symbolic unmanned stores but to identify hidden customer needs.”

This content was produced with the assistance of AI translation services.