Hyundai Motor Group Partners with Distribution and Logistics Companies to Pilot 'Urban Delivery' Service

Collaboration with Hyundai Department Store and TeamFresh
Proactive Response to the Future Logistics Market

Hyundai Motor Group is launching an urban delivery service using the 1t Porter EV to proactively respond to the future logistics market and smart mobility solutions sector.

Photo by Hyundai Motor Group

[Asia Economy Reporter Ki-min Lee] Hyundai Motor Group is launching an urban delivery service using the 1-ton Porter EV to proactively respond to the future logistics market and smart mobility solutions sector.

On the 18th, Hyundai Motor Group announced that it will pilot a differentiated delivery service based on electric trucks in collaboration with Hyundai Department Store and cold chain logistics agency Team Fresh from the end of this month through October, for about three months.

These companies will deploy four eco-friendly Porter EVs to complete delivery of eco-friendly fresh foods such as fruits, vegetables, and meat within a minimum of 10 minutes to a maximum of 30 minutes after ordering. They also plan to offer customized reservation delivery services if customers set their preferred delivery times.

Hyundai Motor Group will provide logistics solutions through vehicles, terminals, and platforms. Hyundai Department Store will act as the consignor, handling orders, payments, and customer service via the Hyundai Food Hall To Home application, while Team Fresh will manage vehicles and delivery drivers and deliver products to customers.

The pilot service will operate within a 3 km radius of Hyundai Department Store’s Apgujeong main branch, deploying a total of four vehicles: two low-floor trucks, one high-floor truck, and one transparent window high-floor truck. Hyundai Motor Group plans to convert the mass-produced Porter EV into a 'mobile micro fulfillment center (small-scale logistics comprehensive agency facility)' vehicle equipped with a cold chain and test its product features.

The low-floor trucks are divided into three compartments (two refrigerated, one frozen) to maximize work efficiency and space utilization while minimizing cold air loss. Hyundai explained that loading and unloading can be done from outside the vehicle, the maximum amount of goods can be loaded without empty space, and opening one door causes almost no cold air loss in the other compartments.

For the high-floor trucks, sliding doors are installed between the refrigerated and frozen compartments to allow free movement, and the transparent window high-floor truck features a window that clearly shows the interior to naturally expose fresh foods, while also equipped with a display to broadcast advertising videos.

Hyundai Motor Group also plans to provide and verify integrated logistics solutions including terminals, service platforms, and charging infrastructure. Vehicles can be managed through EV data and real-time temperature collected via a commercial vehicle fleet management system (FMS) proof of concept (PoC) terminal.

Additionally, by supporting partner company Logistec, they will develop and operate a logistics service operation system that can check inventory of goods loaded in vehicles, manage vehicle control, and dispatch. Rapid charging facilities around Hyundai Department Store will be prioritized as charging infrastructure.

A Hyundai Motor Group official stated, "As customer demand for delivery services is expected to grow further, we will lead the popularization of EVs in the logistics market," adding, "We will check delivery operation, driving range, battery status, and various charging scenarios of fresh food logistics service vehicles to build an integrated logistics solution optimized for future urban logistics services."

This content was produced with the assistance of AI translation services.