Hanacard Opens Metaverse 'Hanacard World'

Open Celebration 'Summer Photo Contest' Event
Plans to Utilize Various Marketing and Communication Channels in the Future

[Asia Economy Reporter Ki Ha-young] Hana Card announced on the 15th that it has opened 'Hana Card World' on Zepeto and is holding an untact 'Summer Photo Contest' event to commemorate this.

Hana Card World is a virtual world created using Naver's Zepeto, a metaverse-exclusive platform, consisting of a total of six spaces including an outdoor concert hall and a camping site. Users can move through each space online through their virtual selves and communicate with others.

In the future, Hana Card plans to expand Hana Card World with Hana TV music concerts to provide music concert fan meeting spaces where customers and muses can interact, various communication channels among users, and collaborations with valuable brands.

To celebrate the opening of Hana Card World, the Summer Photo Contest will also be held. Until the 15th of next month, participants can freely experience the six spaces within Hana Card World and leave a Hana Card Zepeto 인증샷, after which winners will be selected by lottery to receive prizes such as Kodak cameras and Pengsoo character goods.

Im Hyun-bin, Head of Marketing at Hana Card, said, "We hope many customers will have unique experiences in Hana Card World through this promotion," adding, "Hana Card employees are also preparing the foundation to lead the digital era by experiencing avatar operation, management meetings, and daily work in the virtual world."

This content was produced with the assistance of AI translation services.