Photo by Mom's Touch

Photo by Mom's Touch

View original image


[Asia Economy Reporter Moon Hyewon] Mom's Touch announced on the 15th that the two types of 'Mokoko Mom's Set' (Psy Crispy Chicken Set, Black Soy Chicken Set), a collaboration with Smilegate RPG's popular game 'Lost Ark,' caused a sold-out frenzy from the first day of release (14th).


According to Mom's Touch, orders surged from the morning of the first day of sales, and as simultaneous users flooded in, the official Mom's Touch app server temporarily crashed in the afternoon.


Chicken menu sales at Mom's Touch stores nationwide increased by more than 200% compared to usual, and some stores closed early due to rapid depletion of chicken stock from the afternoon when orders surged.


Mom's Touch plans to provide full support to ensure stable chicken supply logistics to stores nationwide, anticipating a continued surge in chicken menu sales on the second day of the promotion.



Meanwhile, the Mokoko Mom's Set will be sold for a limited time until next month 13th.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing