Electrolux CEO Lee Sin-young Joins 'Children's Traffic Safety Relay Challenge'

Lee Shin-young, CEO of Electrolux Korea, who participated in the 'Children's Traffic Safety Relay Challenge' to promote a culture of children's traffic safety, is holding a children's traffic safety slogan (1 Stop! 2 Look both ways! 3 Seconds! 4 High prevention!).

[Asia Economy Reporter Kim Hyewon] Electrolux Korea, a Swedish comprehensive home appliance company, announced on the 15th that CEO Shin-Young Lee participated in the 'Children's Traffic Safety Relay Challenge' to promote a culture of children's traffic safety.

The Children's Traffic Safety Relay Challenge is a public participation campaign promoted by the Ministry of the Interior and Safety since December last year to prevent traffic accidents in school zones and establish a safe traffic culture. Approximately 1,400 people, including figures from various fields, have participated so far.

The challenge involves participants who are nominated taking photos with the children's traffic safety slogan created through a national idea contest (1 stop! 2 look both ways! 3 seconds! 4 prevent high risk!) and sharing them on social networking services (SNS), then nominating the next participant in a relay format.

CEO Lee participated in this challenge after being nominated by Gabriella Augustsson, the Acting Swedish Ambassador to Korea, and nominated Moon Sang-Young, President of Kohler Novita, as the next participant in the relay challenge.

CEO Lee said, "I hope this challenge will quickly establish a traffic environment where children in our society can grow up more safely," adding, "Electrolux will continue to do its best to provide a better daily life to children, who are the future protagonists and hope, in accordance with the corporate value of 'Designing a Better Life.'"

This content was produced with the assistance of AI translation services.