NongHyup Bank: "Please Name the 'ESG' Savings Product Yourself"

[Asia Economy Reporter Kiho Sung] NH Nonghyup Bank announced on the 14th that it will hold an event called 'I am the Online Naming Master!' to collect name suggestions for its digital new product tentatively called ‘ESG (Environmental, Social, Governance) Savings’ scheduled for release in August, in celebration of the 60th anniversary of Nonghyup’s founding.

The ESG Savings product will feature ▲preferential interest rates based on participation in the Carbon Point Program and the number of steps taken during the subscription period (E, Environment) ▲a campaign to protect Dokdo on the occasion of the August 15 Liberation Day (Dokdo Walking Contest) (S, Social) ▲and the establishment of a network between 100% Korean capital NH Nonghyup Bank and its customers (G, Governance).

The event, running until the 20th, allows participation by following Nonghyup Bank’s official social media (SNS) channels and leaving a comment on the event post with the suggested product name and its meaning. Tagging friends and receiving more replies and ‘likes’ will increase the chances of winning.

The submitted product names will be comprehensively evaluated based on creativity, representativeness, clarity, and usability. A total of 11 winners will be selected, with the grand prize being an Instax Mini film camera (1 person), and excellence prizes being chicken coupons from Ddoraeorae (10 people). Additionally, 50 participants will be randomly drawn to receive Starbucks mobile coupons.

Myunghwan Ko, Head of Digital Marketing at NH Nonghyup Bank, said, “We look forward to many customers with creative ideas participating, and we hope to discover a clever product name that suits the ESG new product.”

This content was produced with the assistance of AI translation services.