Pearl Abyss Achieves Success in Corporate Bond Offering... Company Value 'Level Up'

[Asia Economy Reporter Kang Nahum] Pearl Abyss attracted 317 billion KRW in demand during its corporate bond book-building process, more than three times the 100 billion KRW target. The success of this demand forecast has drawn attention to how much the company's future valuation might increase.

On the 12th, Pearl Abyss confirmed the corporate bond issuance amount at 147 billion KRW based on the demand forecast. The additional 47 billion KRW raised will be used for development and marketing costs of new titles Dokkaebi and Plan8. The bonds will be issued on the 13th.

Pearl Abyss's value in the bond market was highly recognized due to the live service of the Black Desert IP, AAA-grade new titles, and the recent announcement of obtaining the Chinese license for Black Desert Mobile, all contributing to future growth potential.

In fact, Pearl Abyss's Black Desert has maintained its popularity in the global market despite six years of service. In February this year, it began direct service in North America and Europe, showing strong performance by ranking first in Steam sales (Top Sellers) in the MMORPG genre.

On the 29th of last month, the newly released classes 'Corsair' and the 'Summer Season' new content, launched simultaneously worldwide, propelled the game back to the top of Steam sales, with new users increasing by 500%. The Korean service of Black Desert also enjoys steady popularity with new users up 157% and returning users up 139%, while new and returning users surged in Japan, Taiwan, Russia, Turkey, and Thailand as well.

Market expectations are also high for Pearl Abyss's second major new title, Red Desert. Red Desert is an open-world action-adventure game that tells the story of mercenaries fighting for survival on a vast continent.

Black Desert Mobile, which recently obtained the Chinese license (new game approval), is also gaining attention from local users by ranking third in the mobile game expectation rankings on China’s largest gaming site, '17173.'

With rising expectations for entry into the Chinese market, domestic securities firms are optimistic about the future release performance. Ebest Investment & Securities estimated the average daily revenue after the Chinese launch of Black Desert Mobile at 3 billion KRW, expressing high expectations.

This content was produced with the assistance of AI translation services.