Lotteria Appoints Son Heung-min as Brand Model

[Asia Economy Reporter Seungjin Lee] Lotte GRS announced on the 12th that Lotteria, operated by Lotte GRS, has appointed national soccer player Son Heung-min (Tottenham Hotspur) as its brand model.

Lotteria explained that under the brand slogan "Unique & Fun," it appointed Son Heung-min as the brand model to bring pleasant joy to the public who are exhausted due to the hot weather and prolonged COVID-19 pandemic. Through the appointment of Son Heung-min as the model, Lotteria plans to have him act as a brand model delivering a "nationwide cheering message."

The new brand image of Lotteria, showcased through Son Heung-min, is scheduled to be aired on TV and digital media starting from the 15th, ahead of the Olympics.

Starting from the 15th, when Son Heung-min’s advertisement begins airing, Lotteria will newly launch its signature menu items, the Hanwoo Bulgogi Burger and Bulgogi Burger. While maintaining the existing price, the vegetables will be doubled and the patty increased by more than 20%, offering a more generous serving.

A Lotteria official stated, "Please look forward to diverse collaborations between Son Heung-min, the national representative of Korea, and Lotteria, Korea’s representative hamburger franchise."

This content was produced with the assistance of AI translation services.