Food Industry: "This Boknal, Beat the Heat with Unique Foods"

Photo by Domino's Pizza

[Asia Economy Reporter Moon Hyewon] As the hot weather continues day after day, the Boknal (the hottest days of summer) has arrived. On Boknal, many people look for nourishing foods to beat the heat of the year. The food industry is launching unique products that can recharge energy. From hearty products to foods that seem to boost your energy as soon as you eat them, we introduce products that will make this summer cool and healthy.

■ Domino’s Pizza runs ‘Chikangseu Pack 3000 Won Deal’ = Domino’s Pizza is holding a promotion until the 11th, selling the ‘Domino’s Fully Packed Chikangseu Pack Set,’ composed of chicken side menus, for 3000 won.

When ordering a premium large-size pizza, the ‘Domino’s Fully Packed Chikangseu Pack Set,’ consisting of Domino’s best 4 chicken side dishes, is sold at a shocking discount of 3000 won from the original price of 15,800 won.

In particular, the ‘Domino’s Fully Packed Chikangseu Pack Set’ includes Domino’s best 4 cheese types, the ‘Domino Cheese TOP4 Dipping Sauce’ that tastes even better when dipped with chicken, and a 500ml Coca-Cola.

■ Bonjuk & Bonjuk & Bibimbap launch 2 new energy-recovery menus = Bonjuk & Bibimbap, operated by BonIF, has released ‘Neungi Samgyejuk’ and ‘Chadol Jjukkumi Bibimbap’ to help recover energy during the three hottest days of summer.

The new menus focus on health restoration amid growing interest in health management due to the prolonged COVID-19 pandemic. They are characterized by being packed with healthy ingredients such as Neungi mushrooms, abalone, domestic fresh ginseng, and jjukkumi (webfoot octopus).

Neungi Samgyejuk is a premium health menu that boils a whole root of domestic fresh ginseng and Neungi mushrooms into Samgyejuk, a representative summer health food made with chicken porridge.

Chadol Jjukkumi Bibimbap is a menu topped with chadolbagi (thinly sliced beef brisket) and jjukkumi seasoned with a smoky flavor, allowing you to enjoy delicacies from both the sea and land.

Neungi Samgyejuk and Chadol Jjukkumi Bibimbap are sold at Bonjuk and Bonjuk & Bibimbap stores nationwide, and can also be ordered via BonIF’s mobile app BonOrder. Prices are 15,000 won for Neungi Samgyejuk and 12,000 won for Chadol Jjukkumi Bibimbap.

■ Hanchon Seolleongtang offers discounts on 5 representative health menus = Hanchon Seolleongtang is running a promotion called ‘49 Days of Overcoming Summer’ until the 18th of next month.

Hanchon Seolleongtang’s health food menus include So Hanmari Hanchontang made with brisket, beef head meat, ox knee cartilage, and ginseng; Samgye Seolleongtang, which applies Seolleongtang broth appropriately to Samgyetang; Doganitang, made by boiling collagen-rich ox knee cartilage; and Oxtail Soup, which contains oxtail rich in vitamins and minerals. These menus can be enjoyed at a 3,000 won discount from the regular price during the event period.

The recently released Nurungji Half Chicken Samgyetang, which contains half a domestic chicken and savory scorched rice, is also available at a 1,000 won discount during the event period.

An industry official said, “Many people look for health foods to recover energy and have a cool summer during Boknal,” adding, “Especially now, when health management has become more important, we hope everyone enjoys delicious health foods and leads a lively daily life.”

This content was produced with the assistance of AI translation services.