Naver Introduces 'Keyword Review' to Remove Star Ratings

[Asia Economy Reporter Bu Aeri] Naver announced on the 9th that it will introduce a 'Keyword Review' feature that selects the attractions of stores visited by customers.

Naver will pilot this feature targeting restaurants and cafes, accumulate data, and reflect the review results on the store's 'Place Page' during the third quarter.

Customers can participate in reviews by verifying their visit to the store through the Naver reservation system or the previously introduced 'Receipt Review.' They choose from representative keywords for each industry, such as 'Ingredients are fresh' and 'Desserts are delicious.'

This is part of Naver's announcement in March to move away from the 'star rating' system used by most platforms and create a new review environment for small and medium-sized enterprises (SMEs).

Naver allows users to intuitively grasp the strengths and characteristics of stores that were not apparent through star-based evaluations. It makes it easier to explore stores that match preferences and purposes. Naver will also add a feature to separately convey messages intended only for the store owner.

Lee Yungseong, the lead manager in charge of Naver Place reviews, said, "Star ratings had the advantage of being a simple evaluation function and intuitive, but there were limitations in capturing the diverse characteristics of stores. Keyword reviews allow local SME stores to be introduced to users based on their inherent charm."

This content was produced with the assistance of AI translation services.