Genesis Unveils European Strategy with World Premiere of G70 Shooting Brake
UK 'Goodwood Festival of Speed' Participation... Showcasing 5 Models Scheduled for European Launch
[Asia Economy Reporter Yu Je-hoon] Genesis brand announced on the 9th that it participated in the '2021 Goodwood Festival of Speed,' an automobile festival held from June 8 to 11 in West Sussex, England, UK, and unveiled the 'G70 Shooting Brake' for the first time in the world. The G70 Shooting Brake is the first model Genesis has introduced as a European strategic vehicle.
The Goodwood Festival is an event showcasing vehicles ranging from classic cars representing each era to the latest supercars, F1, and World Rally Championship (WRC) race cars. It is considered one of the largest automobile festivals in the UK, attracting over 200,000 visitors annually.
The G70 Shooting Brake unveiled by Genesis features an expanded trunk cargo space based on the exterior of the New G70, enhancing practicality. It is characterized by increasing the emphasis on dynamism within the balance of Genesis's design philosophy of 'dynamic elegance.'
At this event, Genesis exhibited five models to be introduced in the European market, including the G70 Shooting Brake, G70, GV70, G80, and GV80, and also unveiled the electric vehicle-based GT concept car 'Genesis X' for the first time in Europe. Additionally, Genesis held an event driving on the hill climb course consisting of steep slopes. This is the first time since the event's inception that the entire lineup of a single brand has driven the course.
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Meanwhile, Genesis plans to launch the strategic model G70 Shooting Brake, which demonstrates its commitment to entering the European market in the second half of this year, and to unveil the electrified G80 model. Dominic Bosch, head of Genesis Europe, said, "It is very meaningful to unveil the G70 Shooting Brake, a strategic model for the European market, at a world-class automobile festival," adding, "Through this event, we hope Genesis, growing as a global brand, will be firmly recognized as a luxury brand by European customers."
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