Coupang Enters Taiwan E-commerce Market

Receiving orders through the app and delivering within 20 minutes... Expected to expand across Taiwan
Second overseas market entry after Japan

[Asia Economy Beijing=Special Correspondent Jo Young-shin] Coupang has entered the Taiwanese e-commerce market.

According to sources in Beijing on the 8th, Coupang started its e-commerce service on the 7th in the Zhongshan District of Taipei City, Taiwan.

[Image source=Yonhap News]

Coupang is reportedly providing services where customers order groceries and daily necessities through a smartphone application (app), and riders (local delivery drivers) deliver the items. Coupang is known for emphasizing speed, promising delivery to the doorstep within 20 minutes after app orders.

Coupang initially started services in the Zhongshan District and is expected to expand its service area throughout Taiwan. Given that Taiwan has the third highest e-commerce penetration rate after Korea and China, competition with local companies is anticipated to be intense.

Previously, Coupang entered the Japanese e-commerce market on the 2nd of last month. It began Coupang app services in the Nakanobu area of Shinagawa Ward, Tokyo, with plans to expand the service area across Tokyo.

This content was produced with the assistance of AI translation services.