Shinsegae International Produces Crayons from Discarded Lipsticks and Donates to Vulnerable Children

Crayons made by recycling used lipstick. (Photo by Shinsegae International)

[Asia Economy Reporter Seungjin Lee] Shinsegae International is undertaking social contribution activities for environmental protection and local communities as part of its ESG (Environmental, Social, and Governance) management.

Shinsegae International announced on the 8th that it delivered 375 sets of crayons made by recycling used lipsticks to vulnerable children at local children's centers through the Green Umbrella Child Fund.

This activity is part of Shinsegae International's social contribution project "Hope Project," which has been ongoing since 2012. It involves collecting 3,820 lipsticks from its own brands nearing their expiration date and transforming them into crayons for donation.

Lipsticks worth a total of 110 million KRW at regular price, which were scheduled for incineration disposal, were recycled and made into 375 sets (5 pieces per set) of crayons in red shades such as orange, red, and purple. Two used lipsticks are required to make one crayon, enabling both environmental protection and providing necessary items to children from low-income families.

In addition to red colors, Shinsegae International collected leftover broken crayons in various colors to produce additional sets in blue, green, yellow, and other colors so that children can freely express their imagination. The lipstick crayon sets were delivered to four local children's centers in Seoul, including Suseo Myeonghwa Comprehensive Social Welfare Center and Gangnam Dreamville, through the Green Umbrella Child Fund.

A Shinsegae International official stated, "Since this activity allows us to recycle resources while making meaningful donations, we plan to expand it so that local communities and customers can participate together in the future."

This content was produced with the assistance of AI translation services.