Lotte Homeshopping Delivers 'Easy Health Foods and Summer Blankets' to Underprivileged Local Communities

Lotte Homeshopping delivered "health food kits and summer blankets" to 200 underprivileged households in Yeongdeungpo-gu.

[Asia Economy Reporter Lim Chun-han] Lotte Homeshopping announced on the 8th that it delivered ‘health food kits and summer blankets’ to 200 underprivileged households in Yeongdeungpo-gu to mark the start of the hottest period of summer, Chobok.

This event was held as part of the Hope Suragan activities, a social contribution initiative in the Yeongdeungpo area where Lotte Homeshopping’s headquarters is located. To help vulnerable underprivileged groups endure the summer heat healthily, simple health foods such as Samgyetang (ginseng chicken soup) and Chueotang (loach soup) along with summer blankets were provided. In particular, summer single-layer blankets were supported for disabled residents in the area who still use winter blankets despite the heat. The items were delivered in a non-face-to-face manner by Yeongdeungpo Hope Suragan supporters who visited and hung them in front of the recipients’ homes.

Since 2015, Lotte Homeshopping has established a cooking facility called Hope Suragan in the annex of Yeongdeungpo District Office and regularly prepares and delivers side dishes every month. To date, a total of 274 sessions and about 46,000 side dishes have been provided. Since last year, food has been delivered in a non-face-to-face manner due to COVID-19.

A Lotte Homeshopping official said, “To mark Chobok, we delivered simple health foods and summer blankets so that vulnerable underprivileged groups in the area can spend the summer healthily amid the heatwave. We will continue to actively support underprivileged neighbors who are struggling due to the prolonged COVID-19 pandemic and fulfill our social responsibilities.”

This content was produced with the assistance of AI translation services.